Choosy moms choose jif6/21/2023 For now, it seems to be a strong step by Jif to make dads finally feel like a part of its product and messaging. Either way, it’s an overwhelmingly positive move for Jif, who’s finally catching up with the times. The simple, delicious combination is a favorite of consumers of all ages, and those consumers turn to our Jif peanut butter and Smucker’s fruit spread more often than any other. The peanut butter and jelly sandwich remains Americas most popular and for good reason. Of course, with those parenting roles and stereotypical responsibilities having changed long ago, it appears that Jif is finally either succumbing to social pressure, or simply doing what’s right. Choosy moms choose Jif peanut butter But my mouth rejoices, often has scoop 0:00. Jif is a bold brand built around a healthy and delicious snack. From the choice of choosy moms to That Jif’ing Good. When we are not sure about what to do we automatically and unconsciously look to other people to guide us. So far, there’s no acknowledgement of the removal anywhere from Jif, or from its parent company, Smucker’s.įor decades, the phrase has sent a message to dads that Jif isn’t speaking to them, and for moms has implied that it’s their job to shop and cook. One of Robert Cialdini’s social influence principles is The Social Validation Principle. What this means for the future of the slogan’s long-term use is unclear. It’s a surprising and stunning development to be sure, where use of an old-fashioned, exclusionary, yet seemingly notable catch phrase is no longer being employed – at least on its website. (In the interest of full disclosure, Jif peanut butter is OU-certified kosher. In a move that can only be classified as ground-breaking and revolutionary, Jif Peanut Butter has removed its long-standing slogan – “Choosy Moms Choose Jif” – from its website, jif.com. 'Choosy Moms Choose Jif ® ' television spot debuts. According to Wilhite, they intentionally chose to pronounce GIF as a homophone for the peanut butter brand Jif, saying Choosy developers choose GIF, a play on Jif’s television commercials about what choosy moms choose.
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